REALITY TV DAD BRUCE JENNER TO KEYNOTE ON JUNE 2 AS PART OF LUXURY
Inspirational message to be presented by the Palladium Alliance International
(NORWALK, CT May 20) - - - LUXURY announces the addition of Bruce Jenner, former Olympic athlete and star of E! Networks hit TV show, “Keeping Up with the Kardashians,” to its line-up of breakfast keynotes. Jenner’s presentation, “The Champion Within” will take place on Thursday, June 2 at 8:30 am (PST) and is presented by the Palladium Alliance International.
Jenner will offer inspiration for his belief that everyone has an inner champion that can overcome tremendous obstacles. Making an analogy to the recent recessional adversity many retailers have felt, he will help the audience understand that their toughest competition is their own thinking and personal belief systems. By providing an alternative thought process and acquiring the knowledge and tools to overcome obstacles, Jenner’s presentation is both relevant and timely.
Bruce Jenner captivated audiences during the 1976 Olympic Games in Montreal after breaking a world record in the decathlon and earning a Gold Medal and the title, “World’s Greatest Athlete.” His accomplishments catapulted him into the world of corporate endorsements, global media exposure, film and television. In 2007, his television career rose to new heights with the debut of “Keeping Up With the Kardashians.” Bruce is also a motivational speaker and serves as an ambassador for Chronic Obstructive Pulmonary Disease (COPD) through the “DRIVE4COPD” campaign.
“Bruce Jenner is an inspiration to so many generations, whether it’s through his athletic pursuits in the ‘70s or as an entrepreneur, actor, author and television personality,” said Yancy Weinrich, Industry Vice President, JCK Events. “I think our LUXURY audience will be thrilled to hear from this living legend about reaching deep inside all of us to pull out the champion from within.”
“LUXURY is pleased to have the star-power of and insights from Bruce Jenner,” said John Tierney, Event Director, LUXURY. “His message complements the Palladium Alliance International message of stepping over adversity and conquering it with solid thinking and strategy. We are grateful for the support of PAI for bringing this important message to LUXURY retailers.”
"We are pleased to bring Bruce Jenner to LUXURY to help kick off PAI's largest initiative to date,” said John Stark, Chairman of the Palladium Alliance International (PAI). “Bruce Jenner focuses on finding the champion from within. PAI’s mission is not unlike Bruce’s philosophy. We are committed to raising the awareness of Palladium as an extraordinary precious metal and by helping designers and retailers alike build their businesses through the use and selection of Palladium. The timing is right to re-introduce Palladium and we are going to do it in a big way this fall."
The Palladium Alliance International (PAI) is the world’s first organization dedicated to promoting Palladium as a luxurious, precious and distinctive jewelry metal. PAI provides a vision for the advancement of Palladium, backed by industry leading education, marketing, public relations and technical support, available to designers, manufacturers and retailers.
PAI will launch its largest campaign to date with a trade launch scheduled to debut at JCK Las Vegas, followed by a consumer launch in September. The campaign consists of an integrated, multi-layered marketing initiative consisting of national advertising, a public relations campaign, and a training program for retailers and designers in working with and selling the metal.
ABOUT JCK EVENTS:
LUXURY at JCK will take place May 31-June 6, 2011 (preceding JCK Las Vegas by invitation - May 31- June 2) in conjunction with JCK Las Vegas 2011 from June 3-6 and Swiss Watch at JCK, to be held June 2-6, 2011 at its new venue - Mandalay Bay. LUXURY Privé will take place July 25-27 at the Pierre Hotel, in the heart of Manhattan. The series of JCK Events are designed to serve the worldwide jewelry industry by offering the most comprehensive and complete buying and selling opportunities on a business-to-business basis. For more information on any of the international JCK Events or to view the event's image and video galleries, please visit us at www.jckshows.com or simply call 1-800-257-3626.