Welcome to the LUXURY Link!
This edition of the LUXURY Link is no doubt finding you in the midst of high season, with the holidays just around the corner. As such, I’ll be brief—we have some beautiful pieces to showcase this month, both in our November birthstone story and our price-point driven Gift Guide, which we hope will serve up some great ideas for working with customers in coming weeks. Our Media Spotlight this month shines on bridal editor extraordinaire Severine Ferrari (of Engagement 101) in a piece that addresses holiday bridal and gift trends. Additionally, in profiling legendary retailer C.D. Peacock this month, we spoke with Aida Alvarez on the store’s happenings and holiday strategy. I hope the issue serves up quite the holiday jewelry-feast.
Finally, I want to wish you a happy, healthy Thanksgiving and a wonderful, prosperous holiday season
I look forward to sharing more from the LUXURY community with you in the New Year!
All the best,
Industry Vice President
November Birthstones Celebrate The Season – In Warm and Cool Tones
November babies have the most seasonably appropriate gems to choose from when it comes to their birthstones. The warm hue of citrine is the perfect complement to fall’s autumnal themes and as the weather gets crisper (well, let’s be honest—downright cold!), the cooler tones of white and blue topaz befit the transition into winter. Here’s a selection of citrine and topaz pieces from our designers that will leave you pondering, warm or cool?
- Cordova – From the Candy Colours collection, 18k gold pendant with diamonds and blue topaz
- Danhov - Danhov Per Lei setting shown in 18k gold featuring citrine
- Denny Wong – 117ct citrine pendant set with white and yellow sapphires and black spinel necklace
- Frederic Sage – 18k yellow gold and citrine ring
- David Connolly – Antique Inspired ring with 7mm cushion checkerboard citrine
- Jack Kelege – Citrine ring set in 18k white gold featuring tsavorite and diamonds
- Mark Schneider –Bubble citrine earrings with diamonds set in 18k yellow gold
- Rina Limor – 18k gold earrings with smoky topaz complemented with white and brown diamonds
- William Levine – 18k gold and white topaz necklaces (available in an assortment of lengths, stone shapes and gold color)
- NEI –Blue topaz earrings set in 14k white gold
- JYE – Citrine earrings set in 18k white gold
- Ed Levin - Champagne earrings set in sterling silver with blue topaz
- Supreme – 18K white gold ring with a 25.17ct blue topaz center
- Meredith Marks – ‘Aimee’ citrine bangles set in sterling silver
- Meredith Marks – ‘Lucy’ ring featuring london blue topaz and diamonds set in sterling silver
- Stephanie Kantis – Mini Flapper pendant
- Vianna Brasil – ‘Dédalo’ ring in 18k yellow gold, set with a whiskey citrine, surrounded by diamonds
- Ray Griffiths – White topaz drop earrings set in 18k yellow gold
- Meira T - White topaz and diamond ring surrounded by a halo of diamonds set in 14k gold. This ring was worn by Maria Menounos, as well as Ellie Kemper.
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T-Minus One Month!
The holiday clock is ticking and everyone—from retailers and brands to consumers—are feeling the pressure to present and procure the perfect gift. With multiple reports circulating on holiday buying patterns this season (strong spending on the higher-end, cautious spending within the mid-market), we’ve prepared a price point-organized gift guide to help inspire and prepare you as you work with customers over the coming weeks. As you’ll see, our designers have brought their A-game, presenting the year’s biggest trends (rose gold, fashion forward necklaces and bangles, delicate pendants, one-of-a-kind statement pieces and of course, the classic staples). And with three distinct price ranges, there’s something for every jewelry and accessory lover on the list.
Under $1k | $2,500-$5,000 | Over $10,000
- A. Link - ‘Flavor’ bracelets featuring Forevermark® diamonds (available in 12 tasty colors and three 18k white gold settings)
- Denny Wong - Aquamarine and tanzanite pendant set in 18k yellow gold
- Gottlieb & Sons - Convertible Earring Jackets in 14k white gold
- India Hicks – Love Letters pendant in sterling silver with diamond bale (available in all letters except Q & X)
- Jabel – Heirloom-quality, carved die struck Dogwood and Leaf band in 14k pink and green gold
- David Connolly – Four point diamond flower earrings in 14k white gold
- Meira T - White topaz earrings set with a halo of diamonds in 14k gold
- Rina Limor - Sunrise collection rings, sterling silver forms plated in 18k gold tones and set with color gemstones (available in earrings, necklaces, rings and bracelets in various color combinations)
- Soho - Sterling silver, diamond, and enamel bangles
- Orbita -New luxury GOLDLIGHT™ LED Flashlight
- Ivanka Trump Fine Jewelry - Metropolis IT stud earrings in 18k yellow gold
- Stephanie Kantis – Groove Coin Ring
- William Henry - Sterling silver cufflinks with fossil dinosaur inlay
- Mastoloni - Signature Collection ‘Fade’ strand, 11-12mm baroque multicolored Tahitian Pearl necklace, 33 inches - secured with 18kt white gold ball clasp
- Cordova - 18k yellow gold and diamond Firenze collection band
- Fana - Vintage white and rose gold diamond pendant
- Frederic Sage - Small round Mother of Pearl and diamond Luna pendant (with chain) set in 18k pink gold
- Gottlieb & Sons – 14k yellow gold and diamond band
- India Hicks – Sterling silver and diamond ‘Hexagon’ hoop earrings
- Jabel - Signature die struck 18k white gold diamond cluster earrings.
- Meira T - 14kt pink gold and diamond white topaz earrings with antique diamond top. These earrings were worn on Gossip Girl.
- Memoire - 18k yellow gold ‘Bubbles’ pendant with alternating pave diamonds
- Nader Kash International - Halo Collection pendants, various GIA Fancy Shapes in delicate G/H VS halos mounted in 18k white, yellow, or rose gold
- William Levine – 18k gold flex bangle bracelets (available in diamonds, as well as precious stones in all the colors of the rainbow)
- Mimi So – Diamond Phoenix earrings from the Phoenix Collection (also includes stackable rings and pendants)
- William Henry - Ventana ‘Azure’ pocketknife featuring nickel silver handle inlaid with a pave of blue sapphires
- Jabel - Omega Add-A-Section Necklace (allows her to swap any combination of diamond cluster slides—additional slides make wonderful gifts)
- Jack Kelege - Platinum engagement ring centering 3.52ct round brilliant diamond with 1.30ct baguette diamonds and 0.78ct round diamonds
- Mark Schneider – One-of-a-kind ‘Princess’ blue-green tourmaline ring
- Rahaminov – Off round cabochon Paraiba and diamond vintage pendant set in 18k yellow gold
- Supreme - 18k rose gold earrings with baguette and round diamonds
- Vianna Brasil – Rare 24.69ct Paraiba tourmaline oval necklace
- Gem Platinum – Mixed color fancy diamond bracelet set in platinum and 18k gold
- Yael - Black diamond and emerald earrings set in 18k black gold with diamonds
- BA Gold - diamond earrings set in 18k white gold
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It’s been a busy fall for our designers! Here’s the latest news from the land of LUXURY:
LUXURY at the 2013 Emmy’s:
- Big Bang Theory’s Mayim Bialik looked gorgeous on the Emmy Red Carpet in BELLARRI green onyx and diamond earrings, while Entertainment Tonight host Brooke Anderson stunned in the brand’s “Diva Collection” amethyst and diamond earrings.
- E! News Weekend host Cat Deeley wore two Rahaminov for Forevermark® diamond rings on the Emmy 2013 red carpet.
- Actress Sadie Katz wore Mastoloni’s limited edition south sea swirl drop earrings at the 2013 Showtime Emmy Awards Party.
Exciting Brand News:
- Danhov’s style ZE113 was recently selected as a Platinum Must-Have by Nina Garcia. Garcia, style expert, Marie Claire creative director, and Project Runway judge, has lent her talent for trendsetting to the Platinum Guild International USA, and has curated a gallery of platinum jewelry for The Knot. Nina selected this uniquely handmade Danhov Eleganza ring (ZE113) to be included as one of only 25 in her Platinum Must-Have pieces.
- Jye’s International announced the first of many advertisements to be debuted in United’s inflight magazine, Hemispheres, this fall. The campaign is focused on branding Jye’s LUXURY Collection.
- Kirk Kara's Style K161ESL is popping off the social media charts—the brand proudly reported it garnered the highest number of 'repins' in one month at 1500.
- Rahaminov announced the launch of its new website, Rahaminov.com. The re-designed website has a fresh, modern look and features gorgeous photography, engaging videos, an in-depth history of the company and a profile of their award-winning designer, Tamara Rahaminov Goldfiner. “We’ve been suppliers of high-quality loose diamonds to the trade for over 70 years, and have evolved into a leading U.S. jewelry manufacturer,” says Amir Goldfiner, CEO & President of Rahaminov Diamonds. “The new website beautifully showcases our exquisite jewelry designs and connects customers to our authorized retailers."
FANA announced it will implement a digital co-op program for retailers this fall. The program, developed by Fruchtman Marketing, will offer brand-focused paid search and Facebook advertising co-op program for retailers to participate in, driving traffic for bridal consumers in their local markets.
A. Link is proud to announce that it will be hosting another Magic of Forevermark® event with J.Vincent Jewelers of Colts Neck, NJ at the Trump National Golf Course on Thursday, November 14.
Glowing Editorial Placements:
- Frederic Sage’s 2013 Centurion Award Winning Ring (RM4655-W) ring appeared on the arresting cover of The Knot’s Fall 2013 issue.
- India Hicks had placements in InStyle’s September 2013 fall fashion issue, as well as October’s Ocean Drive.
- Mimi So scored placements in fall issues of Brides (hoops) and Elle (ZoZo pendant) and the cover of Cosmo (Piece bangle)!
As Seen On:
- Model Heidi Klum, Access Hollywood host Maria Menounos and Big Bang Theory’s Kaley Cuoco were all spotted in Meira T’s fashion-forward designs this fall.
- Actress Bailee Madison (Once Upon a Time & Just Go With It) wore Supreme Jewelry's rose gold and diamond square bangle at Teen Vogue's Young Hollywood Party earlier this September, while E! News Weekend host Cat Sadler rocked the brand’s brown diamond flower earrings.
- Actress Claudia Lee (Hart of Dixie) who wore Yael’s emerald and black diamond earrings from their new Serendipity Collection, while Actress Portia Doubleday (Carrie remake) wore the brand’s signature morganite cocktail ring.
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Retailer Profile: C.D. Peacock
We’re switching things up in the retailer corner with a single store feature in each issue. Our inaugural profile centers on Chicago’s oldest and premier jewelry destination, C.D. Peacock. The retail institution originally opened its doors in 1837 and has since grown to four locations, serving the Chicago (and surrounding) area fine jewelry customer like no other. Its illustrious history includes enduring the Great Fire of 1871 (it was reported that their jewelry vault was one of the few surviving structures). And having passed through multiple generations of Peacock family owners and leaders, the store remains, to this day, an enduring symbol of refinement, quality and service.
We spoke with Aida Alvarez, C.D. Peacock’s Senior Vice President of Merchandising and Marketing, to get a sense of the store’s core customer, their business and social marketing strategies and what’s on tap for Holiday 2013.
LL. Can you give us a brief customer profile?
AA: First and foremost, our client is sophisticated and well versed on brands. We also have a diverse client base, representative of different cultures throughout each of our four locations. We merchandise the stores based on demographic profile and age groups.
LL: What products/brands do you well in your store?
AA: We do very well with our fine watch brands and iconic luxury brands (Rolex, Patek Philippe, Cartier, Tag Heuer, Chanel, Panerai, Mont Blanc, Hermes, Roberto Coin, Hearts on Fire, Mikimoto) in addition to some wonderful LUXURY brands (I. Reiss and Doves for fashion and Tacori and Memoire for bridal).
LL: How has your 2013 business been? Do you have any predictions for what 2014 will bring?
AA: 2103 sales have been steady in bridal jewelry and watches. This year we focused on our competitive strengths in the market—we are extremely proud to have a talented sales team that continues to support all of our new and exciting merchandise selections, and all of our new mall domination advertising impressions. These strategies helped us (so far this year) to meet our sales objectives. However, this year could be a bit hard to gauge for the holiday season because we have fewer days between Thanksgiving and Christmas. The government distractions will definitely have an impact on how consumers will spend and we will have to rely more on what we can do to excite our clients with innovative advertising and events.
We believe that in 2014 consumers intend to spend the same as, or more, than last year. We feel that consumer confidence is still a factor and will have an effect on what people buy and how they spend on luxury gifts. High Net Worth clients are feeling better about the economy compared to last year, but they are still very cautious and they plan to take advantage of any type of promotional sales that become available to them.
LL: Speaking of the holidays, what plans does C.D. Peacock have in place to ensure a successful 2013 holiday?
AA: We produced two holiday catalogs, one watch-focused and one jewelry-focused, which are already out the door. We are also endeavoring a bit more with out-of-the-box events. For example, by season’s end we will have hosted three intimate designer dinners—all taking place outside the store to cultivate VIP client relationships in a no-pressure environment. These events provide a special and rewarding experience by introducing clients to the new collections in a unique, ‘non-salesy’ format (so far we have done events with Chanel and Patek Philippe). Also, we will host our Premier Client Event at the beginning of December for top clients. Clients will receive a gift and concession for holiday purchases at the event.
LL: What marketing strategies and/or platforms (such as specific social media interfaces) does your store use?
AA: Moving into 2014, we will explore more events outside of the stores (the style of event I previously mentioned). Our marketing plan will include a mix of both traditional and new media, including social media. Our social media marketing is integrated with the rest of our marketing efforts. We capture the personal moments and emotions our clients experience (as a result of working with C.D. Peacock) and share it on our social media pages—it’s important for people to know that we appreciate our customers and are feeling the emotions along with them. Overall, our social media strategies are set to highlight what our company offers, including posts on featured brands and services. We are also partnering with other luxury Chicago businesses to expand awareness on each other’s platforms. We are currently active on Twitter and Facebook, with plans to expand further on Pinterest, LinkedIn and a blog, once our website has re-launched in 2014.
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This month we had the pleasure of speaking with the lovely Severine Ferrari, Founder and Editor in Chief of Engagement 101 magazine. The essential bridal guide has amassed an impressive (and socially engaged) following due to Severine’s authentic voice and utterly French sense of style and romance. For our Holiday edition, Severine shares her expert thoughts on holiday engagement and jewelry gifting trends.
Tacori's "Pretty in Pink" Collection Ring
LL: With the holidays and New Year's Eve creeping around the corner, how do you see consumers celebrating with jewelry in the coming months?
SF: In our area of expertise, the engagement, it is the big season. We can’t close for the holidays as we have all those just engaged couples excited to share their story. There is something loving and comforting linked to the Holiday season. Maybe it is linked to the weather? Humans like to hibernate together. As for trends that we feel are going to be picked up this season, we believe that rose gold and unique engagement ring styles are going to be popular. It’s all about individuality now as all the girls are pretty much involved in picking the ring. As for gift trends, we think there is a rise in women purchasing jewelry gifts for their men.
Danhov's December Birthstone (Turquoise) Ring
LL: The spring runway shows and Pantone's 2014 color palette announcement seem to have monopolized social media chatter recently—are you seeing any early trends for spring jewelry?
SF: Honestly, it’s fun for designers and editors to explore those trends but color is a matter of taste. So you are not going to like emerald green suddenly if you hate it. In bridal jewelry, color is more a matter of meaningfulness. Couple birthstones are a great way to personalize your bridal jewelry.
LL: When planning stories, do you have a method for collecting the information (images/products) you plan to feature? I.E. do you reach out to brands and request submissions for specific topics? Or do you wait for pitches to come to you?
SF: We do shout outs, a lot. We reach out for specific themes and topics. We don’t wait for anything. We actually have to research constantly to find ideas.
LL: Do you have any advice for a brand that is just starting out and looking for editorial support?
SF: Yes I do. Work on a PR plan like you would a business plan. Get assistance if you can’t handle it yourself. Don’t do just one shots or single attempts, keep it up for at least a year (probably 3 if you want to really build your brand). Try different things. First define who you are and what sets you apart. Then start by presenting highlights and signature pieces. Images are fine for starters. Have hi-res images of your whole collection that you can share with editors once they have followed up on a tease. The more images on file, the more coverage you might get. Those images have to be singles on white backgrounds so they can be photo-shopped. React quickly when you get a request. Don’t hesitate to be persistent by email but offer a new angle, new products.
Severine Ferrari was born in Paris and moved to the U.S. early in her career. Her French sense of style and romance has always influenced her avant-garde editorial vision and voice. It allows her to forecast future trends and changes coming to the US market as well as support them. Severine Ferrari is the creative lead and founder of Engagement 101.