Welcome to the Spring edition of LUXURY Link. This is one of my favorite issues for a number of reasons (and I hope you'll agree) — the products featured are a perfect, timely mix of romance and opulence, the pre-Vegas retailer poll survey is both helpful and hilarious, and the brand profiles are inspiring on multiple levels.
With 8 weeks to Showtime, we first and foremost want to cast a spotlight on the exceptional jewelry and timepieces you can expect to see at LUXURY 2016. Our Spring Color story takes its cue from Pantone's Colors of the Year, featuring a pastel palette that was as ubiqitous on Spring 16 runways as it will be in the halls of LUXURY. The Fashion Week story showcases dramatic jewelry—the masterpieces of our designers' collections—that mirror the looks we saw in New York, Paris, and London this winter. Our recurring Instagram story illustrates the relevance and covetable nature of LUXURY jewelry, with pieces seen on celebrities at various red carpet events and posts racking up double digit likes in droves.
We are also excited to present not one, but two Brand Profiles in this special pre-Vegas issue. The David Mor Jewelry piece is of particular importance as we are catching this brand on the brink of some exciting changes. You don't want to miss our interview with Brandon Benilevi where he explains what's in store for this exceptional, growing jewelry house. The Cuervo y Sobrinos piece will introduce you to one of LUXURY's timepiece-focused brands, exhibiting in the new LUXURY Watch neighborhood of the show. Cuervo y Sobrinos is a modern, Swiss made, Latin-inspired line with a delightful team behind it.
Lastly, in surveying our top hosted retailers on their LUXURY experiences, we hope to provide some useful tips and hints to navigating the Las Vegas show like a pro, while offering some comic relief amidst the sometimes chaotic lead up to Jewelry Week.
Enjoy and see you in Vegas!
Industry Vice President, LUXURY & Swiss Watch Events
Pantone's announcement that there would be two Color(s) of the Year was music to our ears—there is nothing that delights jewelry enthusiasts more than color inspiration. And the palette did not disappoint either. The dreamy hues of Serenity and Rose Quartz have provided a springboard for designers to include all variations of pastel, including pale yellow, lavender, and mint, in their spring line-ups. Here is LUXURY's take on Spring's hottest, er, softest colors.
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Runway to Realway
#FW16, #NYFW, #PFW, #LFW, whichever hashtag you were following, the common denominators were drama, embellishment, opulence, and romance. Lavish adornments of all kinds accompanied the fashions streaming down runways, from chandelier earrings and statement chokers to hair combs and knuckle grazers. Here, our LUXURY designers' answer the call for decadence.
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Our favorite Instagrams of the season had more than a little star power behind them. Check out LUXURY designers on the red-carpet and other bits of fancy.
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Brand Profile: David Mor
LUXURY Link sits down with Brandon Benilevi of Setare', né David Mor Jewelry. Intrigued? Read on...
LL: When and by whom was David Mor Jewelry founded?
BB: The company was founded by Mitchell Benilevi and David Khorsandy in 2001. Initially the focus was on Asian markets, mostly Japan, Malaysia and Indonesia. There was a lot of business happening there, but over the past couple of years the focus has shifted onto the United States.
LL: Describe the jewelry in 5 words?
BB: Distinctively beautiful, rare and timeless
LL: What's new with the brand?
BB: We are changing the name of the company to Setare'. The brand has changed a lot since its foundation, that is we have grown into catering to the most high end sector of the jewelry market. We want to represent this new model with a fresh name. The word Setare' means 'star' in Farsi and it is the beauty of a glistening night star has inspired many of our designs.
LL: Who is the typical David Mor customer?
BB: Our clients are typically highly educated jewelry collectors who understand and appreciate our work. Each piece is the culmination of years of collecting and recutting stones, designing the jewelry through a tenacious process and finally hand wiring the jewel so that the finished piece is friendly to the human body.
LL: What influences the design process?
BB: Color. Plain and simple. Color provokes emotion like no other element in the world. Our designers are really artists, except their tools comprise of gemstones and metals instead of oil paint and a canvas. We are not by any means traditional designers. We spark a lot of interest when we combine colors, like royal blue sapphires with earthy green emeralds or blood red rubies with vivid yellow diamonds.
LL: How does the jewelry reflect your other interests in life? Such as home decor/interiors and/or clothing? Is there a synergy?
BB: I come from a family of jewelers. My Father is a jeweler, my Grandfather is diamond dealer, I have uncles, aunts and cousins who are all in this business. I eat, sleep and breathe jewelry! I have many interests, but my biggest interest has to be my business, and the most important part of my business is searching the world over for the finest colored diamonds and gemstones.
LL: What do you always travel with?
BB: A good book. I love catch up on reading during the downtime that comes with going from one place to another.
LL: What is your favorite leisure activity?
BB: I love to travel. It is one of my greatest passions! Luckily, my job requires me to to travel all over the world. I love exploring new places and meeting interesting people. The jewelry business comes with many perks!
LL: What is your favorite meal?
BB: Nothing like a nice steak!
LL: Where are we most likely to find you after hours at LUXURY Las Vegas?
BB: A client of ours taught me how to play craps during last year's show. You will likely find us in the casino. The Eye Candy lounge at the Mandalay Bay is a good place to run into fellow jewelers. JCK reserves the 1923 Bourbon bar at the Mandalay a couple of nights during the show which is also a very nice hangout spot for people in the trade.
LL: Favorite designer other than David Mor?
BB: That's a tough one. I don't know if I can chose a single designer but I will mention that Graff does absolutely incredible work. I was very fortunate to cross paths with Mr. Laurence Graff at last year's Baselworld show. It took me a second, but I gathered the courage to introduce myself and compliment his success. He was a true gentleman!
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Timepiece Talk: Cuervo y Sobrinos
10 Questions with LUXURY Watch exhibitor, Cuervo y Sobrinos President & CEO, Marzio Villa.
1. How many years in business?
I started in 1974 as Sales Representative in the Watches' sector, then in 1979 I opened a jewellery factory and I continued in the watches and jewellery business by opening the first company of distribution. In 2003, after the acquisition of the Brand, I opened the Cuervo y Sobrinos Company.
2. How many timepieces produced per year?
The yearly production is around 3,500 pieces, mostly in limited or special editions.
3. How many collections exist?
We have five collections, four of them have been entitled with the Cigar's names Robusto, Torpedo, Esplendidos and Prominente and the last born is the Historiador collection that pays homage to the Historiador of the Cuban Island.
4. How many retail doors (dealers) worldwide?
We have 260 retailers in more than 20 countries in the world.
5. What are you most looking forward to at LUXURY?
Cuervo watches are the witnesses of a world in which elegance, excellence, quality and style were experienced in a 'natural' way in that they were values of everyday life, The same values that I am looking to seeing at Luxury
6. What aspect of your brand do you hope to convey most to customers at the show?
It's an unconventional choice compared to the Brands that have already told everything.
7. Who is the typical Cuervos y Sobrinos customer?
It's the one who find colors and design of the Brand in their life dreaming. The one whom is satisfied by using objects with a romantic story and a uniqueness and timeless beauty.
8. Male/female ratio?
Cuervo y Sobrinos is founded on the concept of the cultural luxury that means no difference on the fundamental values likes between male/female.
9. What is the average price point?
The core business is between $3000-$5000 with some collections produced in limited edition
10. Favorite marketing technique/platform?
We focus on the local events to be able to talk about our Brand with music and Moijto in a sophisticated Cuban atmosphere. To support the Brand image we are focused on outstanding magazines that talk about the life style.
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Pre-Vegas Retailer Poll
When asked the following three questions, here's a sampling of how our top retailers 'Do' Vegas.
- What/Who are you buying for at LUXURY?
- What's the most important thing you'll pack?
- What's your favorite meet-up spot in Vegas?
Retailers included: Crockers Jewelers, Dracakis, DFCH, Diamond Design, Gundersons, Houston Jewelers, Jewelers Grove City, Jones Bros. Jewelers, Maurice Badler Fine Jewelery, Mulloys, New York Jewelers Chicago, Preusser, Valentine's Jewelry and Valliani Investments.
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