March 2014

Welcome to the LUXURY Link!

John TierneyDear Friends,

Now that we are finally digging out from a long winter, we have much to be excited about. LUXURY 2014 is just two months away and as we work on the finishing touches for some exciting new event features, this issue will give you a sneak peek of some of the great product you can expect to see come May.

Despite the winter of our discontent, there were still many opportunities for our designers to shine these past few months, with some great celebrity dressings and editorial placements featured in our “Community Chatter” section. Speaking of celebrity dressing, this month also marked the end of our industry’s favorite cultural pastime, Red Carpet Season. Our “Red Carpet” wrap up delineates the trends and offers LUXURY versions to match.

Moving into spring, it seems everyone is looking forward to change. In the jewelry world, that translates into new colorways and themes. Pastels in particular are poised for a comeback and as you can see in “Pastel Palette,” LUXURY designers are ready. 2014 is also the Year of the Horse, and while not a motif typically seen in fine jewelry, the horse and its accoutrement have found their place in some of our designers’ collections.

As a reminder for our retailers, if you have not yet submitted your RSVP to attend LUXURY, please call Ana Crosby at 203-840-5305 today.

We hope you enjoy all there is to see and that it inspires you in these remaining weeks before showtime.

All the best,
Signature
John Tierney
Industry Vice President


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Red Carpet Trends Translated, LUXURY Style

After another colorful (in more ways than one) red carpet season, there’s nothing we love more than pin-pointing the jewelry trends seen on the crimson runner.

Here are the looks that dominated, and of course, our designers’ corresponding iterations.

Colorful drop earrings | Black & White looks | Close-to-the-ear diamond earrings | Long or Sautoir style pendants
A well adorned diamond wrist | The diamond statement neck

Colorful drop earrings like Katy Perry’s amethysts at the 2014 Grammy Awards, Jennifer Lawrence’s flashes of green and Breaking Bad star Anna Gunn’s blue look at the 2014 Golden Globes.

Colorful drop earrings

  1. David Connolly - Amethyst drops
  2. Sylvie – Amethyst drops
  3. Yael – Amethyst drops
  4. Yael – Emerald drops
  5. Mark Schneider – New York Green Tourmaline drop earrings
  6. Supreme – Lapis drops

Black & White looks, like Girls star Allison Williams at the 2014 Golden Globes.

Black & White looks

  1. AV Jewelry/Odelia – Chandeliers
  2. DeMarco – Earrings and ring
  3. Sethi Couture – Earrings
  4. Alisa – Cuff

Close-to-the-ear diamond earrings, like Cate Blanchett’s at the 2014 Golden Globes.

Close-to-the-ear diamond earrings

  1. A. Link – Diamond earrings
  2. Norman Silverman – Diamond earrings
  3. Simon G – Diamonds earrings

Long or Sautoir-style pendants, like Amy Adams at the 2014 Golden Globes.

Long or Sautoir-style pendants

  1. Sethi Couture – Tassel sautoir
  2. Mark Schneider – Sautoir
  3. Yael – Emerald pendant
  4. Norman Silverman – Station chain

The well adorned diamond wrist, like Jennifer Garner and Julia Roberts at the 2014 Academy Awards.

The well adorned diamond wrist

  1. AV/Odelia – Yellow and white diamond cuff
  2. Michael B.  – Diamond cuff
  3. Simon G. – Diamond bangle
  4. A.Link – Silk diamond bracelet

The diamond statement neck, worn close to the neck like Kristin Bell and Jessica Biel.

The diamond statement neck

  1. Simon G. – Diamond necklace
  2. Supreme – Diamond necklace

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Pastel Palette for Spring

The paler shades of pink, purple, green and blue are all around us suddenly, from the Spring 2014 runway shows to magazine spreads and Pantone’s Spring Fashion report. We’re ready for the #RadiantOrchids, lavenders, petal pinks, and mints to make their way into our wardrobes.

Here’s a selection of pretty pastel jewels from our designers that will have everyone celebrating the arrival of spring.

Pastel Palette for Spring

  1. Sylvie – Signature pear shape amethyst ring with pave diamonds set in rose gold
  2. Doves – 18K Rose gold diamond pendant with amethyst over pink mother of pearl.
  3. DANHOV – Abbraccio diamond stud earrings feature a diamond swirl embracing a 1K pink sapphire, handmade in platinum
  4. Kirk Kara – Hand-engraved wedding band from the Kirk Kara Charlotte collection crafted with 0.06 carats of diamonds and 0.74 carats of baguette cut pink sapphires.
  5. Supreme – 18K rose gold and black rhodium cuff with 12.87TCW of round, rose and fancy-cut diamonds
  6. Kim International – Earrings
  7. David Connolly – East West bezel set aquamarine ring in white gold
  8. Coast – Pear shaped 1.59K paraiba tourmaline ring, surrounded by diamonds and set in 14K white gold
  9. Yael – 18 white gold, aquamarine 25.21K, diamonds 0.23K
  10. Sethi Couture – 18K aquamarine and white diamond long earrings
  11. Mark Schneider – Blue chalcedony earrings
  12. Denny Wong – PD950/18KY pendant with tanzanites & blue zircon

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Vegas Preview!

With two months to go, here’s a taste of what’s to come.

Vegas Preview!

  1. New natural pink diamond pieces from Almor Designs
  2. New ring designs from Mark Schneider
  3. New diamond and 18K suite from ODELIA by A.V. Jewelry of NY
  4. The much anticipated A. Link Bridal collection
  5. Kim International’s ‘Romance’ collection
  6. KC Designs new ‘Clover’ motif
  7. Dove’s new collection featuring blue turquoise base, Mother-of-Pearl center and white topaz on top, all set in 18K yellow gold with diamonds.
  8. New rose gold and diamond pieces from Supreme Jewelry
  9. New collection rings from Yael
  10. Sylvie’s new ‘vintage’ engagement ring line

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Year of the Horse

Looking for some equine flair to round out your cases this “Year of the Horse”? The below designs from LUXURY brands have got you covered.

Year of the Horse

  1. KC Designs – Pave diamond horseshoe pendant in 14K white gold
  2. Emiko Pearls – Diamond and South Sea pearl horse brooch in 18K white gold
  3. Wideband – A collection of charms featuring saddles, stirrups, mallets and riding boots
  4. Supreme – Pave diamond and pink sapphire horse brooch in 18K gold
  5. Lorenzo – The sea life iteration, a multi-colored gemstone and diamond sea horse brooch

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RETAILER PROFILE: Smyth Jewelers

Image 1This issue shines the spotlight on Smyth, one of the Maryland area’s oldest and largest jewelry stores. Founded by Albert Smyth in 1914 (yes, they are celebrating 100 this year!), the store proudly boasts the largest selection of diamonds on the East Coast. The locals will also tell you, it’s “Where Maryland Gets Engaged.” And while the operation—which began as a single store—has swelled to 3 locations, it remains a true family business with the values to match.

We spoke with Jennifer McCullough, Smyth’s Merchandise Manager, to get a sense of the store’s core customer, their business and marketing strategies and what’s in store for 2014.

Image 2LL: Can you give us a brief customer profile?
JM: Our customers are very traditional. We generally sell to families by the generation. We sell the parents, grandparents and the newest generation. We carry all price points that cover basic silver jewelry to high end one-of-a-kind pieces.

LL: What products/brands do you well in your store?
JM: We carry some very well-known brands like Breitling, Tacori, Marco Bicego, Uneek, Scott Kay , Simon G, Lagos, and Pandora (we also own 11 Pandora concept stores across the country).

Image 3LL: How has your 2013 business been? Do you have any predictions for what 2014 will bring?
JM: Business in 2013 was good. We ended up over last year even with a slow start to the holiday selling season. If I could predict what people were going to buy in 2014 I would be very popular. Unfortunately customers always surprise us, although I still imagine bridal will continue to dominate the business.

LL: What marketing strategies and/or platforms (such as specific social media interfaces) does your store use?
JM: Each of our locations has its own Facebook page to promote in-store happenings and represented brands. We’ve also started utilizing Instagram for all locations.

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Media Spotlight – Melissa Lum, LUCKY

Melissa LumWith Spring shopping on the brain, we tapped one of our favorite editors from the fashion industry’s go-to shopping guide for this month’s interview. As LUCKY’s Accessories Editor for nearly a decade, Melissa Lum has made her mark on the book—an infusion of fine, yet wearable and fun jewelry that we could peruse for hours on end each month. Here Melissa shares her favorite jewelry looks for the season.

LL: What do you anticipate are the spring jewelry must-haves?
ML: I love all of the off-beat takes on traditional jewelry like between the finger "floating" rings and simple studs that magically climb up the ear.  I also think if you are going to invest in only one new necklace for Spring go for an open collar choker! You can wear them both open in the front or the back and they look so cool against bare skin or peeking out from under a buttoned up collared shirt.  As for gemstones, it's really the season of the pearl.  I usually love giant baroque pearls but I recently saw pavé pearls in a yellow gold setting that was insane!

LL: When is the best time to start approaching editors for possible feature in the all-important September issues?
ML: I am already thinking about it! It is a bit early though since we are currently shooting pre fall.  I like to have everything organized though to start on September by the end of March.

LL: Do you still receive snail mail? (i.e. physical look books, printed invitations) Or is everything you receive digital? What is your preference?
ML: Yes, I do still receive snail mail but I really wish I didn't unless it's printed on recycled paper.  I love a pdf!

Melissa Lum has been at Lucky since 2005.  She is an integral part of the editorial team, responsible for hand-selecting all of the accessories that appear in the magazine. After getting her degree in Fashion Design, Lum worked at various magazines well as lending her talent for the creation of several national catalogs including Neiman Marcus and Nordstrom. In her spare time, Melissa enjoys collecting jewelry and refiguring old pieces into new ones that reflect her personal style.  She lives in the East Village with her boyfriend and their Pitbull, Artie.

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Community Chatter

Despite a long winter, there were many bright spots in the LUXURY world. Indeed, the below news items, celebrity dressings and editorial placements give us a lot to look forward to this year. Enjoy.

Community Chatter

A. Link received a prestigious 2014 Centurion Design Award this year at the Centurion Jewelry Show in Scottsdale, AZ. A. Link’s Shared Prong Halo Engagement Ring won the award for the Bridal category, which is a new field of jewelry the brand is entering in 2014. This win is a first for A. Link, but most definitely not the last!

Claude Thibaudeau is pleased to launch the New Wavy Bridal Design. Likened to a graceful sand dune, the Wavy design is available in a variety of styles and shapes. It can be adapted for multiple center diamond options or as a plain band and is available in Platinum or 18K White gold & rose gold combination.

Kirk Kara debuted a new advertising campaign, website and merchandising displays

Rahaminov Diamonds is pleased to announce that a top Ford model will appear in its new advertising and marketing campaign launching in January 2014. The charismatic, blond beauty adorned in a magnificent array of unique diamond creations by Tamara Rahaminov Goldfiner, will debut in leading jewelry trade and select consumer lifestyle magazine ads nationwide.

Wideband debuted its newest catalogue of luxury coin jewelry (and more, featuring the award winning Diamondback Collection. It will be sent to the finest retail jewelers nationwide this spring.

Celebrities in LUXURY

Celebrities in LUXURY

Demarco
Kelly Osbourne wore a Demarco ring to the The Art of Elysium's 7th Annual Heaven Gala presented by Mercedes-Benz at the Skirball Cultural Center in Los Angeles, California. Jennifer Lopez also wore a Demarco ring to the Dolby Theatre for the American Idol auditions in Hollywood, California.

Sethi Couture
Actresses Anna Kendrick, Shannon Woodward (Raising Hope) and Sophie McShera (Downton Abbey) all wore Sethi Couture to winter events.

UNEEK® Jewelry  made its debut at this year's Oscars, gracing the arm of Philomena Lee—whose life was depicted in the movie "Philomena," nominated for 4 Oscars, including Best Picture. She wore the Couture Collection Limited Edition Bracelet featuring a combination of over 830 diamonds in various sizes and cuts to comprise almost 25 carats of brilliant white diamonds set in platinum.

Mastoloni
Actress Zoe Kravitz wore Mastoloni’s Signature Collection Black and White Ice Tassel Necklace from their Signature Ice Collection to the L'Oreal Paris' pre-Oscar event.

Doves
EXTRA! Host Maria Menounos wore a Doves by Doron Paloma ring on the Oscar Red Carpet.

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Editorial Placements

Sunny Mabrey

The Winter/Resort 2013 Issue of Genlux Magazine features actress Sunny Mabrey wearing a Demarco ring.

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LUXURY 2017

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