February 2013

Welcome to the LUXURY Link!

John TierneyDear Friends,

Happy New Year! We hope that 2013 is off to a running start for you, as it surely is at our offices (can you believe the shows are just a couple of months away!). In the midst of planning and strategizing for a great LUXURY 2013 Event, we have been enjoying the flurry of jewelry activity that has hit a national level lately. With everything from Pantone's 'Color of the Year' announcement and the Chinese Zodiac's influence on design to award shows and inauguration related events, jewelry has become a major talking point. With this newsletter we wanted to spotlight these cultural moments and how our designers have responded to the call.

Enjoy!
Signature
John Tierney, Industry Vice President


Visions of Emerald | Snake Bites | Vahan Jewelry
Stars in LUXURY | Red Carpet Worthy | Retailer Roundtable | Editor's Corner


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Visions of Emerald

It seems everyone has emerald-colored glasses on these days. In early December, Pantone pronounced the hue it's 'Color of the Year' and ever since, the steady deluge of all things green has not let up. But we're not complaining. The shade is one of jewelry's nearest and dearest, with stones from emerald and tsavorite to peridot and tourmaline to proudly call its own. We say let the deluge continue and with that, feast your eyes on yet more emerald-colored creations.

Visions of Emerald

  1. Muzo's 6.55 ct emerald cut from a 10.06 ct rough, mined in Muzo, Colombia
  2. Sylvie's emerald and diamond pendant set in 14K gold
  3. Dove's Jewelry's Emerald Dreams cocktail ring
  4. Robert Manse's Emerald Corundum earrings
  5. Mark Schneider's Jade ring
  6. Danhov's Carezza ring
  7. Bayco's Pear shaped emerald and diamond earrings set in platinum
  8. Kirk Kara's bridal set featuring tanzanite baguettes
  9. Temple's 18K Emerald Cabochon Mandala cuff (12.5ct)
  10. Mastoloni's Grande Briolette earrings from their signature Ice Collection
  11. Bapalal Keshavlal's intricate diamond and emerald earrings

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Snake Bites

2013 is the Year of the Snake, according to Chinese Zodiac, and with the serpent set to take reign on February 10th there have been no shortage of designs dedicated to the creature. Considering its attributes (winding form and scaly skin), the designs are truly innovative and masterfully crafted. Here's a sampling of interpretations that will have you hankering for jewelry of the slithery variety.

Snake Bites
  1. Miiori's Serpent pendant featuring 26 carats of white and brown diamonds, tsavorites and colored sapphires set in white gold
  2. House of Baguettes' Serpentine cufflinks
  3. Supreme Jewelry's 18k white and rose gold ring with diamonds and pink sapphires
  4. KC Designs'14k gold and diamond snake ring
  5. NEI Group's 14k gold snake bangle
  6. Sophia by Design's wrap bracelet featuring rubies, diamonds and red agate set in 14k rose gold

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Vahan Jewelry: A Celebrity Favorite

Late January to mid-March is a busy time for jewelry brands, but truth be told, many are showing their collections (and getting requests) from starlets year-round. This is especially true for New York-based jeweler Alwand Vahan, whose designs have been popping up all over red carpets and step & repeats for years. We can see why. Designer Leon Der Caldousian's collection features a winning combination of artistic, expertly crafted jewelry and bold designs. The brand's signature look, a richly textured beaded motif, enhances the metals, within which diamonds and gemstones are set, to create a glittering effect that is highly coveted in celebrity circles. The collection includes everything from statement earrings and cocktail rings to simpler (yet still embellished) pendants, but the shining stars of the line are the trademark Moiré beaded stacking bracelets, seen on countless stars both on and off the red carpet!

Vahan Jewelry

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Stars in LUXURY

As the 2013 Award Show season forges on, we are taking note of the many occasions over the past year when we watched proudly as celebrities donned jewels from LUXURY designers. Here's a peak at LUXURY's celebrity-dressing scrapbook!

Stars in LUXURY

  1. Kate Flannery from The Office wore Mastoloni's South Sea Pearl necklace to the 2012 Emmy Awards
  2. Serena Williams wore Garavelli's Navajo ring during a 2012 appearance on David Letterman
  3. Sarah Chapman, Miss Nevada, wore jewelry mounted with the leading diamond designs of Lili Jewelry, featuring the Lily Cut® Necklace and Bracelet, and the Orchidea Cut® Ring and Earrings (Photo courtesy: Amanda Nowak)
  4. Katrina Parker from The Voice wore a suite of jewels from Bellarri, including a mother of pearl, rhodolite and diamond pendant necklace, to the 2013 Golden Globes
  5. Halle Berry is pictured in Sethi Couture's Large Black Diamond Hoops
  6. Parenthood's Erika Christensen wore Supreme Jewelry's 18K yellow gold, black rhodium and diamond earrings at the G'Day USA Black Tie Gala
  7. Extra host Maria Menounos wore a suite of Forevermark jewels, including this Maria Canale for Forevermark deco cuff, to the 2013 SAG Awards.
    30 Rock's Katrina Bowden in Forevermark jewels, including Maria Canale for Forevermark Tassel earrings, also at the 2013 SAG Awards.

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Red Carpet Worthy

Considering the trends (deco, vibrant color and collar necks) and the always-fashionable diamond intensive statement pieces, here's a glimpse of what you just might see in the weeks to come....

Red Carpet Worthy

  1. Nader Kash International's 5.36cttw Pear and Cushion Drop Earring
  2. Stefan Hafner's deco-era statement ring
  3. Sethi Couture's statement collar necklace
  4. Memoire's 18k white gold glitter diamond earrings
  5. Goshwara's rubellite cabochon chandelier earrings with diamonds in 18k from the G-One Collection
  6. Sasha Primak's "Waterfall" Collection diamond-aligned asscher-cut diamond drop earrings set in platinum

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Retailer Roundtable

Considering the ever-increasing prevalence of social media marketing in our industry, we asked a few of our LUXURY retailers to share their social media goals for 2013. Here are their thoughts:

Dan Gordon, Samuel Gordon Jewelers – "In 2013 we will continue to utilize native advertising in the form of promoted tweets and promoted "sponsored stories" status updates. "Polite interruption" on these platforms will be accepted by social media users, but only if the message conveyed offers value to them and others. I will continue to have many presences on smaller niche networks that have a more private feel in which users are more likely to share jewelry interaction and communication. We will focus our visual efforts on pictures and steer away from video as photographs have proven to be the big winner on social media platforms. We will make efforts to stand out and do what others are not doing. Focus on keeping up with the latest platforms that are gaining buzz, but not chasing ones that have already run their course in a short period of time. Our main focus will be Twitter, Facebook, Google+ and Instagram. We will continue to use various monitoring tools to ensure our customer service efforts have quick response times online in the social media world. And, as always, we will be looking to see what's ahead in social media before it becomes mainstream in order to always have a solid footing and established brand presence early on. We will also focus on a mobile social media strategy so that everything displays properly with link backs to our responsive website formatted for different size displays from monitors on desktops to tablets to smartphones. Mobile is the standard choice for viewing any social media content. We will continue to optimize for that."


Ruth Ann Carroll, Smyth Jewelers – "We are really just starting out in the social media arena and have geared our efforts towards Facebook. We have a Facebook account for each of our locations and are making sure to update them frequently with news and events. For 2013 we actually hired an outside firm to help us manage the 11 Pandora accounts we have, as those require exponentially more maintenance. We have also hired a firm to help us with reputation management on other sites such as Google and Yelp. In 2013, we will also explore other avenues such as Twitter and Pinterest to see if those sites fit into our overall strategy."


Katie Leighton, Day's Jewelers"We have been active on Facebook, Pinterest and Twitter for years but our goal for 2013 is to organize our efforts into a more cohesive strategy. The objective for the strategy is to provide fun content that will make us a resource for our followers. For example, we have devised a calendar of topics for each platform, which is essentially a schedule of recurring topics that we feel our customers care most about. Some of these topics are unique to a specific platform such as "Complete the Look" on Facebook, "Pintorial Thursday" on Pinterest, and "Designer Spotlight Tuesday" on Twitter. Other topics like "Wedding Wednesday" are promoted across all channels. Each post includes a fun "infographic" that links back to a blog that talks more about the information in the graphic. This makes us a resource but also helps us with our Search Engine Optimization because we are constantly creating new content with key words that customers are searching for. Eventually if we continue to provide our followers with interesting content that they can directly use in their everyday lives, when they are ready to purchase fine jewelry, they will think of Day's Jewelers first, best, and most often, gaining us a customer for a lifetime.

Katie also shared her favorite example of the strategy, saying "This was a post I did on "Love Note Monday" for Pinterest. It is a lyric from one of my favorite songs and links back to a blog about what the song means to me. We see the value in things like this because it reminds our followers that the people that manage our Social Networks are real people with real stories to share."

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Editor's Corner

Marion FaselConsidering the themes of this issue, which largely center around fashion and statement jewelry, we could think of no better journalist to comment on such topics than Marion Fasel of InStyle. Marion's coverage of the fashion jewelry industry is well informed, fresh and captivating, and like everyone else in the industry, we look to her for insight as to what's timeless, what's trending and everything in between.

1. In your opinion, what is the most exciting red carpet trend in jewelry this awards season?
In the last couple of years the best red carpet looks have not been textbook trends like chandelier earrings were some time ago. The women who have really stood out have dressed with great individuality, reflecting their personality and the jewels to match.

For example at the Golden Globes, Adele harmonized her signature throwback fifties style of her hair and fit and flair dress with classic Van Cleef & Arpels large diamond cluster earrings. At the same event Julianne Moore was perfection in a mix of vintage and modern Bulgari gold jewelry with her sleek Tom Ford black and white gown. Amy Poehler had an air of modernity in her Chopard diamond wrap necklace and black Stella McCartney pantsuit. And Kate Hudson looked super cool in her Alexander McQueen black dress with Jennifer Meyer gold rings on several fingers.

It's a good rule for anyone who wants to shine, wear what you love and reflects your personality then you will be timeless and love your photos for years to come.

Solange Azagury-Partridge's Flaming Heart Ring

2. What piece of jewelry would you like to receive for Valentine's Day?
I have such a long wish list of jewelry year round it is difficult to narrow it down to one piece. If I am forced to choose—and keeping the Valentine's Day heart theme in mind—I have always loved Solange Azagury-Partridge's Flaming Heart Ring.

3. If money was no object, what piece of jewelry would you buy for yourself?
Every week I contribute a jewel or two to the We're Obsessed section on InStyle.com. The editorial theme of the column is "if money were no object." I love all the pieces I have written about for the section (Elite Enclave'sTemple St. Clair is featured numerous times) and there are over 100. As I said, my wish list is long!

4. What is your most treasured jewelry possession?
You are asking the tough questions! I love all my jewels for various reasons. And my favorites often change with the seasons. For the last year or so, however, I have not taken off my Cartier Juste Un Clou bracelet. I literally sleep and shower in it. I wrote the storyline for the Cartier exhibition Aldo Cipullo and Cartier: New York City in the 1970s. The bracelet is a daily reminder of what a special experience it was to work on the project.

5. What is your favorite vacation destination and why?
As Audrey Hepburn said, "Paris is always a good idea." I also adore Rome. For summer getaways, I like the laid-back atmosphere in Montauk.

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LUXURY 2017

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